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On the afternoon of September 3, the national luxury brand Mishutti's opening show opened in the Golden Hall of Beijing Hotel, officially unveiling the "Sheng" beautiful picture of this season's China International Fashion Week, with the majestic atmosphere and exquisite couture, the stars shine, leading to the Chinese fashion industry.

From September 3 to 13, the 2025 Spring/Summer China International Fashion Week, sponsored by the China Fashion Designers Association, was held in Beijing. From the theme "Fu" last season to the theme "Sheng" this season, the 27-year-old China International Fashion Week has entered the "sheng" environment, witnessing the "sheng" opening of Chinese fashion and the "sheng" scene of the recovery of the global fashion industry.

More than 160 online and offline events will be held at this season's China International Fashion Week, with nearly 260 brands and more than 400 designers from six countries including China, Russia, Austria, the United States, Australia and Vietnam participating. Including special release, special presentation, digital fashion, professional competition, business art exhibition, China International Fashion Forum, DPARK live cloud chat China International Fashion Week, special activities and other eight sections, participating brands cover men's wear, women's wear, dress, sports and leisure, children's wear parent-child wear, underwear, jewelry, luggage, shoes, digital fashion and other categories. Continue to lead and advocate the trends of Chinese aesthetics, intangible cultural heritage innovation, trend crossover, green fashion, digital intelligence technology, etc., making it a popular consumption hotspot, promoting the development of the industry's new quality productivity system and mechanism and industrial reform, deeply linking industrial clusters, online platforms, and offline business circles, showing the renewed vitality of the fashion industry under the high-level socialist market economy system.

Show cultural confidence

Chinese design showing the spirit of The Times

The continuous innovation of China International Fashion Week takes Oriental aesthetics as its gene, which is symbiotic with tradition and resonates with The Times. For example, the opening show of Mishuti SS25 takes "see yourself" as the theme, which is divided into two chapters, the southern part traces the Song culture and the North part sees itself as the Han culture, looking back at the treasures of Chinese civilization for 5,000 years, and telling the story of Chinese aesthetics with fashion, improving wisdom inside and highlighting new quality outside. The opening laid the cultural background of China International Fashion Week to highlight Chinese aesthetics and advocate Chinese design.

In addition, the century-old national brand Hongdu will take the theme of "Song Ya Collection -- the contemporary expression of the aesthetics of Hongdu Song Dynasty" as the theme, bringing a fashion show and art exhibition across time and space; "Huaxia Clothing · Tang Clothing" Chinese traditional clothing Theory and innovative design forum focuses on the continuation of traditional clothing in the contemporary context, "Oriental Aesthetics: Shaping the future force of global fashion" forum discusses more imagination space of Chinese aesthetics; Anadi, Jixiang Yijia, CINDY WEI ZHANG STUDIO, Guan Ju Ji, Yun Xiang, Dejin, NANCY 'sun, Lixi Yuezao Han, SHIJIE Shijian and other brands combine the elegant connotation of Chinese cultural aesthetics with contemporary high fashion; Three Cun Shengjing, Subai, Gu A Xin, NUNU NONO and other designer brands with online influence, with young people like to interpret the fashion charm of Oriental aesthetics; Xiangqiao Sheng, Shirtyiya Qingzhi, ZUYAO SONG, Wulan Handmade, Shan Chongyun, Yi Yi Dongfang, MOE HO and other 10+3 showroom young designer brands, from the perspective of Generation Z, innovative interpretation of Chinese culture and intangible cultural heritage.

More avant-garde designer brands with no limits will also make their debut. Beautyberry, CHNNYU, Gends, Jewwest, Xstep, CHEN.1988, Valley Youth, MI&GO, MAGGIE MA, LIQINGWEI, Butterfly Bug, AidenYFeng, Aipala, Hong Kong Polytechnic University Fashion and Textile School Outstanding designers joint show...... Relay blooming Chinese design multi-style big show, eclectic, beauty and share. This season, DPARK fairytale Town will also show more colorful and unimaginative imagination, taking children to shuttle between the national wind fantasy and the trend world. Yunshang Town ·2024 China Fashion Technology Award winning works exhibition brings together the essence of fashion technology, leads the new trend of modern haute couture, promotes the inheritance and innovation of Chinese traditional fashion technology, shapes Chinese fashion artisans, and helps enterprises and industries normalcy and healthy development; The 33rd China Jeanswest Cup Casual Wear Design Competition, 2024 Hongxing Erke Youth Co-creation Design Competition, etc., use the competition as a medium to promote China's new design forces and build a new model of China's fashion ecological innovation and development.

At the Closing Ceremony and 2024 Awards Ceremony of China International Fashion Week on September 13th, SOME ZEAM/LAI Lai /MUTINZE /VENHOMM Weihou/Zhu Zi 褕/LOOLAYY Liuli and other brands of Shang Zek Group will showcase the beauty of Song rhyme that integrates into the contemporary lifestyle. A perfect ending to this season's China International Fashion Week.

It is worth mentioning that the 2024 China Fashion Intellectual Property Conference, co-sponsored by the China Trademark Association, the China Fashion Designers Association and the China Fashion Association, and hosted by the China Fashion Intellectual Property Protection Center, will provide more intellectual property protection for these well-known fashion brands and designer brands that show China's original design power to the world.

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